Trade show displays: roll-up, kakemono or stand? The guide

A trade show, a fair, an event: it only takes a visitor a few seconds to decide whether to stop at your stand or not. Point-of-sale display materials play a key role here. Here's an overview of the most effective options.

The roll-up banner

A retractable banner in a weighted base, set up in seconds. The Swiss Army knife of events: lightweight, portable, reusable, ideal behind a counter or at the entrance to a stand. The best value for impact.

The kakemono banner

A vertical banner hung from the ceiling, a gantry or a frame. Ideal for being seen from a distance and above the crowd. Often larger than a roll-up.

The feather flag

A printed sail on a pole, shaped like a teardrop or a feather. Perfect outdoors (site entrance, car park, event): it moves, catches the eye and can be seen from far away.

The pop-up stand / backdrop wall

A folding structure forming a large panoramic visual at the back of a stand. For a real “wow” effect and an immersive brand image, while still going up in minutes.

How to choose?

Small budget, versatile → roll-up. Visibility from a height → kakemono. Outdoors → feather flag. Striking stand backdrop → backdrop wall. We'll advise you based on your space and your goals. See our large-format displays or request a quote.