Which paper for your folded leaflets?
The 90 gsm offset and 90 gsm gloss coated are the lightest weights: flexible, easy on postal weight, well suited to wide distribution and to leaflets with several folds. The 115 gsm recycled keeps that flexibility with a recycled fibre. From 135 gsm coated upwards, gloss or silk, the leaflet holds its shape in the hand, which is the usual choice for a sales brochure. The 170 gsm silk adds a further degree of stiffness for a document handled all day. The 250, 300 and 350 gsm weights give a firm, almost board-like piece, best kept for simple folds. Then come the specialty stocks: Rives Tradition and Rives Design at 250 gsm, with a texture you feel under the fingers, Gmund Hanf 320 gsm and Gmund Wheat 300 gsm, made from hemp and straw fibres, and a 300 gsm recycled for a rawer look.
Available sizes
DL, portrait or landscape, is the pocket format: it fits a standard envelope and a counter display. A6 does the same job in a smaller frame. A5 leaves room for photographs and price tables. A4 landscape, once folded, becomes a comfortable presentation brochure. The three squares — 14.8 x 14.8, 21 x 21 and 29.7 x 29.7 cm — stand out and suit creative work. Finally, 14.8 x 29.7 and 8.4 x 15 are tall and narrow, made for a menu or a programme.
Folds and finishes
Fourteen folding options are available, from a single fold to 2, 3 and 4-panel accordions, with roll folds, gate and window folds, the economy fold and cross folds. A roll fold nests the panels inside one another and reveals the content step by step; an accordion shows everything at once, which suits a timeline or a map. Lamination comes in gloss, which lifts the colours, matt, which gives a soft surface, or soft touch, with a velvet feel, applied to one side or both.
Preparing your artwork
Export at 300 DPI in CMYK, with 2 mm bleed and a 4 mm safety margin. State the fold you have chosen and keep text away from the creases: a headline sitting across a fold is hard to read. The full range is in our print shop.
2M Numérique alongside you
Your leaflets are printed and finished in our workshop in Manciet, in the Gers, south-west France: 100% Made In Occitanie, in line with our responsible approach. Send us your project and we will advise on paper and fold.
